OUTDOOR CAMPAIGN FOR HEINEKEN. HEINEKEN IS ABOUT GETTING OUT THERE AND LIVING AN INTERESTING LIFE. WE CALLED THESE LITTLE SAYINGS 'HEINEKENISMS'. THIS IS JUST A FEW OF THEM, BUT THERE ARE MANY. THEY ARE WHAT THE BEER'S ALL ABOUT.

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ALL THE LITTLE SILLY THOUGHTS THAT CAN'T FIND A HOME IN ADVERTISING END UP HERE. THIS IS A BIT OF MY STAND-UP.
PRINT CAMPAIGN FOR CONTINENTAL HAIR. STEFAN, MY CREATIVE PARTNER, AND I LIKE TO DO STUFF OURSELVES SO STEFAN EVEN SHOT THIS CAMPAIGN. IT RECENTLY GOT INTO ARCHIVE MAGAZINE.
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THIS IS THE 2009 CARLING CAMPAIGN. WE DIRECTED THE THREE WEB VIDEOS AND WORKED ON THE CARLING GREAT BEER DECISION MAKER'S HALL OF FAME WEBSITE, PRINT AND OUTDOOR. WE DID THIS ALL WHILE DRINKING BEER. YOU FEEL IT IN THE WORK. OR AT LEAST YOU SMELL IT.
THE WEB VIDEOS WE DIRECTED.
A FINALIST FOR CAMPAIGN AT THE 2010 BESSIES
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THIS CAMPAIGN FOR VIAGRA WON A GOLD LION IN CANNES,
TWO GOLD ONE SHOW PENCILS, TWO GOLD AT THE LIAA'S, ONE GOLD CLIO, 4 GOLD MARKETING AWARDS AND BEST IN SHOW, 2 GOLD BESSIES AND BEST IN SHOW, 4 SILVER CUBES AT THE ADC, A BRONZE ANDY AND A FINALIST AT THE D&AD. I GUESS THAT'S AN APPROPRIATE AMOUNT OF HARDWARE FOR A PRODUCT THAT MAKES YOUR PENIS HARD.
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WE SHOT THIS WITH A YOUNG DIRECTOR FOR ABOUT $500. WE SHOWED IT TO OUR MINI CLIENT. THEY LIKED IT AND PUT IT ONLINE. IT GOT SHORTLISTED IN CANNES FOR THE YOUNG DIRECTOR SHOWCASE AND WAS A FINALIST AT THE 2010 BESSIES. THE DIRECTOR RECENTLY GOT SIGNED TO RADKE AND TOTALLY OWES US $5.
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PEOPLE HATE INSURANCE. THIS CAMPAIGN FOR AVIVA INSURANCE TALKS ABOUT HOW AVIVA IS GOING TO CHANGE THAT. OUR MICROSITE FOR AVIVA WON A GOLD AT THE ADCC. GOLD AT THE DIGITAL MARKETING AWARDS AND A BRONZE AT THE CASSIES. BELOW ARE A FEW OF THE TV SPOTS AS WELL AS SOME OF THE BILLBOARD THAT WON AT THE OBIE'S. WHEN THE CREATIVE DEPARTMENT WAS BRIEFED FOR THIS PROJECT THEIR WAS A COLLECTIVE GROAN. WE SAW IT AS AN OPPORTUNITY. WE ALSO THINK THAT 'COLLECTIVE GROAN' WOULD BE AN AWESOME NAME FOR A BAND.
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THE YOUNGGUNS AWARD SHOW IS AN AWARD SHOW FOR YOUNG CREATIVES BETWEEN 18-30. MOST PEOPLE THAT WIN AT THIS SHOW HAVE NEVER WON AN AWARD BEFORE. WE CALLED THEM 'AWARD SHOW VIRGINS'. THE CAMPAIGN GOT SHORTLISTED IN CANNES AND THE ONE SHOW. IT MADE THE CUT FOR COMMUNICATION ARTS AS WELL AS THE ADCC AND WON A GOLD AT THE DIGITAL MARKETING AWARDS. WHAT WAS AWESOME WAS THAT WE GOT TO DO IT ALL. ONLINE, PRINT, DM, POSTERS, AND A MUSIC VIDEO (SEE BELOW). IT WAS A BLAST AND THEN WE HAD TO GO BACK TO OUR REAL JOBS AFTER.
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THERE IS A VIDEO HERE EVEN THOUGH IT LOOKS LIKE THERE'S NOT.
OUR ADS FOR SUMAC RIDGE WERE FEATURED IN LURZER'S ARCHIVE. MOST OF THE GLASSES SHOWN HERE ARE NOW FEATURED IN MY HOME...SHH. IT'S NOT LIKE I STOLE THEM. STEFAN DID. I TOTALLY TOLD HIM NOT TO.
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THESE SPOTS FOR ONTARIO TOYOTA DEALERS GOT SHORTLISTED IN CANNES.
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THE VIDEO ABOVE AND THE PRINT SHOWN HERE IS A CAMPAIGN FOR COVAD. A U.S. BROADBAND COMPANY FOR SMALL BUSINESS. IN SMALL BUSINESS YOU HAVE TO CONSTANTLY EVOLVE IN ORDER TO STAY COMPETITIVE. WE SHOWED PEOPLE THAT HAD TO 'PHYSICALLY' EVOLVE IN ORDER TO STAY AHEAD BECAUSE THEY DIDN'T HAVE COVAD. THE RESULTS ARE QUITE UNFORTUNATE.
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TABU VODKA WAS ONLY AVAILABLE IN ONTARIO. WE THOUGHT IT'D BE FUNNY TO MAKE A CAMPAIGN ABOUT HOW IT'S NOT AVAILABLE IN THE REST OF CANADA. TRY TO CREATE A CONSPIRACY AND ATTEMPT TO MAKE A BIG DEAL OUT OF THE FACT THAT IT IS 'TABU' IN OTHER PARTS OF THE COUNTRY. WE SHOT THIS OURSELF IN 2003 WITH AN ACTOR FRIEND. IT DID WELL FOR THEM. THIS IS JUST ONE SPOT. THE OTHERS ARE REALLY INSANE AND THE GOVERNMENT WON'T ALLOW US TO POST THEM. I HATE THE GOVERNMENT. DID I MENTION THAT I HATE THE GOVERNMENT.

THIS IS THE CARLING CHOICE CAMPAIGN FOR CARLING BEER. THE CAMPAIGN WAS SHORTLISTED IN 'THE ONE SHOW' AND ONE 3 GOLDS AT THE ADCC AWARDS AS WELL AS TWO OBIE'S. THAT'S ALSO MY BROTHER AND HIS GIRLFRIEND IN THE ONE BILLBOARD. THEY ARE BOTH TEACHERS IN HAMILTON AND THE BILLBOARD WAS POSTED DOWN THE STREET FROM THE SCHOOL. THEY GOT A BIT OF A TALKING TO FROM THE PRINCIPAL OF THE SCHOOL, BUT MY BROTHER MAINTAINS THAT IT GAVE HIM A LOT OF 'STREET CRED' WITH THE STUDENTS.

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