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PEOPLE HATE INSURANCE. THIS CAMPAIGN FOR AVIVA INSURANCE TALKS ABOUT HOW AVIVA IS GOING TO CHANGE THAT. OUR MICROSITE FOR AVIVA WON A GOLD AT THE ADCC. GOLD AT THE DIGITAL MARKETING AWARDS AND A BRONZE AT THE CASSIES. BELOW ARE A FEW OF THE TV SPOTS AS WELL AS SOME OF THE BILLBOARD THAT WON AT THE OBIE'S. WHEN THE CREATIVE DEPARTMENT WAS BRIEFED FOR THIS PROJECT THEIR WAS A COLLECTIVE GROAN. WE SAW IT AS AN OPPORTUNITY. WE ALSO THINK THAT 'COLLECTIVE GROAN' WOULD BE AN AWESOME NAME FOR A BAND.